These are the questions roofing owners ask most often before they hire us. If yours is not here, call, text or email; a real person answers. The short version of everything below: we plan and edit roofing photos and video, we do not fly drones or fix roofs, plans are month-to-month, and you own everything we make.
Frequently asked questions
How much does Roofing.Media cost?
Growth is $1,999 a month, or $1,499 on annual billing. Elite is $3,999 ($2,999 annual) and Enterprise is $7,999 ($5,999 annual). Prices are in Canadian dollars, plus GST/HST for your province.
Do we have to sign a long contract?
No. Plans are month-to-month with 30 days' notice to cancel. Annual billing is an option for a lower monthly price, not a requirement.
Are you a roofing contractor?
No. We are a marketing and business consulting service. We never install, repair or inspect roofs, and we never bid on roofing work.
Do you fly the drones?
No. We plan aerial shoots and edit the footage. A pilot with the right Transport Canada certificate, on your team or hired by you, does the flying and is responsible for each flight.
Does our drone pilot need a certificate?
Per Transport Canada, drones from 250 g to 25 kg need a certified pilot plus registration and marking. Drones under 250 g are exempt from those three but still follow microdrone rules. Our drone rules guide links to the official pages.
We tried a marketing agency before and got nothing. Why is this different?
We cannot speak for other agencies, but we can tell you how we work: everything is in writing, reports focus on estimate requests and close rates rather than likes, and you can leave with 30 days' notice. If something is not working, we say so and change it.
Who owns the photos, videos and accounts?
You do. Your photo library, YouTube channel, social accounts and website content are set up in your company's name. If you leave, everything stays with you.
How soon will we see results?
A gallery of your own roofs on your website and Google Business Profile usually takes two to three months to fill out, depending on how many jobs you finish. Search and estimate effects build over a season. We do not promise rankings or leads.
What do the monthly reports show?
Estimate requests, calls and texts from pages with footage, Google Business Profile photo views and actions, video search views, and close rates on estimates where footage was sent. Each report ends with what we will change next month.
Do we need homeowners' permission to post their roofs?
Treat it as yes. We build a written permission step into every shoot and record it in your photo library. Our consent guide explains the basics; for legal questions, ask a lawyer.
Can you work with footage our crews shoot on phones?
Yes. A recent phone on a small gimbal is enough for most job footage. We give crews a shot list so the right moments get captured, and we handle the edit.
Do you work with commercial and flat-roof companies?
Yes. Low-slope and commercial roofers benefit from clean overhead imagery for property managers and building owners. The shot plan changes, and the drone rules may too, especially near busy sites.
Do you work in Quebec?
Yes. Quebec content needs French titles, captions and descriptions, because websites and social content for Quebec customers must be available in French. We plan bilingual output from the start.
Price and contracts
Plans follow the Trades.Agency pricing: Growth at $1,999 a month, Elite at $3,999 and Enterprise at $7,999, with lower prices on annual billing ($1,499, $2,999 and $5,999). All are in Canadian dollars, and Canadian clients add GST or HST by province (GST and QST in Quebec). There is no long-term contract; cancel with 30 days' notice.
Outside costs, such as a hired drone pilot or camera operator, are billed by them directly. The pricing page has a worked budget example and explains what drives the cost.
Drones, pilots and the rules
We do not fly. A drone pilot with a Transport Canada certificate does, and that pilot decides whether each flight is legal at each address. We plan the shoot around the rules and write a brief the pilot can work from.
The rules depend on weight and distance from people. Under Transport Canada's framework, Basic operations keep the drone more than 30 m from any person, which is hard on many residential streets, so Advanced certificates are common for roof work. The drone rules guide summarises the official pages and lists questions to ask a pilot before booking.
Consent, privacy and safety
Every shoot we plan includes a written permission step for the homeowner, with options to limit what appears. Neighbours, faces, licence plates and house numbers are kept out of frame or blurred. The consent guide includes a template message you can adapt.
We also refuse to publish footage that shows unsafe work. Fall protection is a legal and moral matter for your crew; on our side, it is simply a filter on what gets used.
Results and reporting
We do not promise rankings, views or leads. What we do promise is clarity: a written plan, monthly reports tied to estimates and calls, and plain advice when something is not working. Our published case studies are results from our HVAC work, presented honestly as such.
Footage and production
Most job footage comes from your crew's phones, following a shot list, with aerials from a certified pilot. We edit, caption, title and publish. If you want a professional camera operator on showcase jobs, you can hire one and we will brief them; their fees are billed by them, not through us.
How much footage do you need? For a steady program, two to four finished jobs a month is plenty, across a mix of roof types and towns. In the slow months, we work from the library of banked footage, so publishing does not stop when the jobs do.
Timelines
The first month is set-up: an audit of what exists, a written shot plan and pilot brief, a consent routine and a library structure. From the second month, finished galleries and clips start appearing on your website, Google Business Profile and social channels. Project films follow the job schedule, with editing taking five to ten working days after footage arrives.
Working with your team
We work with whoever handles marketing in your company, often the owner or the office manager, and with crew leads on capture. Crew time on camera should be minutes per job, not hours. If a routine is too heavy for your crews, we simplify it; a routine nobody follows produces nothing.
Ownership and leaving
Your footage, library, channels and accounts are in your name from day one. If you leave, nothing is held back. That is also why we set up the photo library in a cloud account you control.
Ready to talk? Visit the contact page for what to include in your first message.