The case studies below are results from our HVAC work. They come from heating and cooling companies, where the group's content method was developed, and they are not roofing results. We show them because they demonstrate a way of working, and because a roofing owner deserves to see real, checkable numbers rather than vague promises. Each client name links to the live site; the full list is on the HVAC.Agency case studies page.
- 850+ SEO articles
HeatLand
- 300% lead increase in 6 months
Result from our HVAC work
- 400% organic traffic growth in 12 months
Roma Heating & Cooling
Result from our HVAC work
- 3× leads in 90 days
BCWide.ca
Result from our HVAC work
- 250% lead growth
CanroHeat.ca
Result from our HVAC work
All case studies on HVAC.Agency
HeatLand: content at volume
With 850+ SEO articles behind it, HeatLand reached a 300% lead increase in 6 months.
What it shows: volume works when every piece answers a real buyer question and links to a page where the buyer can act. The articles were not filler; each targeted a specific search.
What transfers to roofing: the same discipline applied to video and photos. A roofing company will not publish 850 videos, but it can publish a steady stream of aerial galleries, project films and clips, each tied to a service page or town page. Our video search service applies the question-first approach to YouTube.
Roma Heating & Cooling: organic growth
Roma Heating & Cooling saw 400% organic traffic growth in 12 months.
What it shows: search traffic built through content and site structure compounds over a year, rather than stopping the day an ad budget runs out.
What transfers to roofing: organic visibility matters for roofers because buyers research for weeks. Galleries of local finished roofs, embedded project films and well-described videos give search engines more to work with on the pages that matter.
BCWide.ca: speed
BCWide.ca reached 3× leads in 90 days.
What it shows: when the basics are fixed quickly, results can move within a season, not just over years.
What transfers to roofing: the first 90 days of a drone photo program are about fixing basics: replacing stock images with your own work, filling your Google Business Profile with real photos and giving estimators something to send. Those are quick wins in any trade.
CanroHeat.ca: lead growth
CanroHeat.ca achieved 250% lead growth.
What it shows: steady improvement across the whole funnel, from visibility to the call, adds up.
What transfers to roofing: content only pays off if the phone is answered and estimates are followed up. Footage that makes a homeowner call is wasted if the call goes to voicemail. We look at the whole path, not just the video.
What does not transfer
Being honest about limits matters as much as the numbers.
- Seasonality differs. Heating demand peaks in cold months; roofing work peaks in the dry, warm months in most regions. Content calendars have to be built for roofing.
- Visual content plays a bigger role in roofing. The HeatLand result came from written articles. Roofing leans more heavily on photos and video, so the mix will be different.
- Your numbers are yours. Job values, close rates and competition vary by town. We set targets from your data, not from another company's case study.
Reading case studies with a sceptical eye
Any agency can quote a percentage. Before trusting one, ask three questions: Is the client named, and can you visit their site? Over what period was the result measured? What was the starting point? Every case on this page names the client and links the live site, and the full set sits on the HVAC.Agency case studies page. Apply the same questions to anyone else you are considering.
How we will measure your results
From the first month we track:
- estimate requests and calls or texts from pages with galleries or films
- Google Business Profile photo views and actions
- how often estimators send gallery or film links
- close rates on estimates with and without footage sent
- video search views and clicks to your site
Reports are short, plain and include what we will change next. See the services overview for how this fits together, check pricing, or get in touch to talk about your situation.
Frequently asked questions
Do you have roofing case studies?
Not published ones yet. Our documented results come from HVAC and heating companies, and we present them as results from our HVAC work. We will not relabel them as roofing results.
Why should HVAC results matter to a roofer?
Both sell expensive, infrequent jobs to homeowners who cannot judge the work themselves. The methods behind the results, steady publishing, pages that convert and honest tracking, apply to both. The numbers themselves do not transfer automatically.
Can you promise similar results for my roofing company?
No. Results depend on your market, your pricing, your close rate and how consistently footage is captured. We can show you how we would measure progress from the first month.
Where can I see the full case studies?
The full list is on the HVAC.Agency case studies page, and each client named here links to its live website.