Every roofing company already produces the raw material for good marketing: finished roofs. The question is which piece of content to build first. The short answer is to start where the footage helps an estimate close, then widen out. This page explains each of our five services and the order most owners take them in.
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Drone roof photo programs
Shot plans, pilot briefs and edited aerial photos for every roof you finish, flown by a Transport Canada-certified pilot.
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Roof project films
Tear-off to final walkthrough, cut into a two-minute film that shows how your crew actually works.
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Short clips for social and Shorts
Vertical 15- to 45-second edits from the same footage, scheduled so your feed never goes quiet in the off-season.
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YouTube and video search
Titles, descriptions, chapters and page embeds so roofing videos get found by homeowners comparing quotes.
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Before-and-after photo libraries
A tagged, consent-checked archive of every job that feeds your website, Google Business Profile and estimates.
Drone roof photo programs
Start here if your website and Google Business Profile show few or no photos of your own roofs. A drone photo program is a fixed shot plan used on every finished job: the same angles, the same lighting rules, the same naming. It gives you a consistent gallery within a couple of months.
It is the foundation because aerial stills are fast to capture, fast to edit and useful everywhere: website service pages, estimates, Google Business Profile and printed leave-behinds. The pilot must hold the right Transport Canada certificate, and we build the pilot brief around that. Details on the drone photo program page.
Roof project films
Add this once you have at least one showcase job a month. A project film follows a single roof from the first walkaround to the final drone pass, cut to about two minutes. It is the most persuasive piece you can send a homeowner who is weighing a higher quote against a lower one.
Films take more planning: someone has to capture tear-off, deck condition, underlayment and flashing as they happen, not afterwards. We write a day-by-day capture list for the crew lead. See roof project films.
Short clips for social and Shorts
Add this when you want to stay visible between big projects. Short vertical clips, 15 to 45 seconds, are cut from footage you already have. A single project film can usually yield six to ten clips: a time-lapse, a flashing close-up, a before-and-after reveal, a crew safety moment.
Clips keep your name familiar through the slow months, which matters because many homeowners plan a re-roof long before they call. See short clips.
YouTube and video search
Add this when you have ten or more finished videos. Posting a video is not the same as having it found. Titles, descriptions, chapters, captions and embedding videos on matching website pages decide whether a homeowner searching for "metal roof vs asphalt" sees your answer or a competitor's.
This service is about making the footage work in search for years. See YouTube and video search.
Before-and-after photo libraries
Run this alongside everything else. A library is the boring part that makes the rest possible: every job's photos stored, tagged by roof type, material, town and season, with the homeowner's permission recorded. When your estimator needs three metal roofs in a nearby town, they find them in a minute.
Without a library, good footage gets lost on phones and in old text threads. See before-and-after photo libraries.
What every service shares
Whichever service you start with, the same three habits run through all of them: footage is captured with a written plan, every homeowner's permission is recorded before anything is published, and each piece is tied to a page or a moment where a buyer is deciding. That is what separates a content program from a pile of clips.
A simple way to decide
| Your situation | Start with | Add next |
|---|---|---|
| Few photos of your own work online | Drone photo program, photo library | Short clips |
| Plenty of photos, estimates still stall on price | Project films | Video search |
| Busy summer, silent winter online | Short clips | Project films |
| Lots of videos, few views | Video search | Photo library clean-up |
Prices for each plan are on the pricing page. If you are unsure where you fit, call, text or email and describe your last three jobs; that is usually enough to recommend a starting point. The shot list guide is also a good free place to begin.
Frequently asked questions
Which service should a small roofing company start with?
Usually the drone photo program and the photo library together. They are the cheapest to run, they help at every estimate, and they create the raw material for everything else.
Do you supply the camera crew?
No. We plan and edit. Footage comes from your crew's phones, a camera operator you hire, or a certified drone pilot on your team or under contract with you. We write the shot plan and brief so whoever films knows exactly what to capture.
Can we buy one service on its own?
Yes. Each plan is scoped in writing, so you can start with one service and add others later. Plans are month-to-month with 30 days' notice.
How much footage do you need each month?
For a steady program, footage from two to four finished jobs a month is plenty. Quality and variety matter more than volume: steep and low-slope, asphalt and metal, small repairs and full replacements.