Short clips are 15- to 45-second vertical videos that each show one thing well: a time-lapse of a tear-off, a close-up of a ridge vent going on, a before-and-after reveal from the drone. They are cut from footage you already have, so they cost little extra to make, and they keep your company visible between big projects.
What it is, and who it is for
It is for roofing companies whose online presence goes quiet when the season slows. Many homeowners think about a new roof for months before calling. If your feed was busy in July and silent from November to March, you were absent while they were planning.
It suits companies that already have, or are starting, a drone photo program or project films, because clips feed on that footage. Without a steady source of raw material, clips run dry fast.
What is included
- A clip menu. A short list of formats that work for roofing, so every piece of footage has a home:
- the 20-second time-lapse (old roof to new)
- the detail close-up with one line of caption ("why we replace every pipe boot")
- the drone reveal (ground-level old roof, cut to aerial finished roof)
- the crew moment (safety harness check, morning briefing, clean-up)
- the myth answer ("can you shingle over an old roof?") with a caption pointing to a full answer on your site
- Editing. Vertical framing, burned-in captions, your logo and phone number at the end, and sound levels that do not blast.
- A posting schedule. Two to four clips a week, spread across your chosen platforms, with the slow months planned from library footage.
- Light community management guidance. How and when to reply to comments, and when to move a conversation to a call or text.
Timeline
- Weeks 1–2: we review your existing footage and cut the first batch from it, often 15 to 20 clips.
- Month 1: posting begins; your crew gets a one-page guide to capturing clip-friendly moments.
- Months 2–3: we see which formats get watched and adjust the menu.
How we measure results
Platform numbers can flatter. We focus on a few that relate to business: profile visits, clicks to your website, calls and texts that mention social, and follower growth in your actual service area rather than worldwide. Each month you get a one-page summary with what we will change next month. If a platform is not working after a fair trial, we say so and move the effort elsewhere.
Seasonal planning for clips
Canada's roofing season is short in most regions, and the gap between the busy months and the quiet ones is wide. Our region pages cover the local climate, but the general pattern holds:
| Period | Footage source | Clip focus |
|---|---|---|
| Spring | New jobs starting | Booking reminders, what an estimate visit involves |
| Summer | Peak job flow | Time-lapses, drone reveals, crew moments |
| Autumn | Last jobs, first storms | Pre-winter checks, eavestrough and flashing details |
| Winter | Library | Myth answers, material comparisons, "best of the year" edits |
What a good roofing clip looks like
The strongest roofing clips share a few traits. They open on the most interesting frame, not a slow pan. They show one idea, such as a valley being lined or a ridge vent going on, and stop when that idea is complete. They carry a single caption line, because most people scroll with the sound off. And they end on your name and number for a second or two, not a long logo sting. Keep to those rules and even simple phone footage holds attention.
Mistakes to avoid
- Posting the same clip everywhere at once. Stagger it and adapt captions to each platform.
- Clips with no context. One line of caption that says what the viewer is looking at doubles the usefulness.
- Unsafe footage. A viral clip of a roofer working without fall protection is a liability, not a win.
- Faces and addresses. Neighbours, homeowners and house numbers stay out of frame unless permission is on file. Our consent guide covers this.
Interested? Call, text or email and tell us which platforms your buyers use.
Frequently asked questions
Which platforms do you post to?
Usually Facebook, Instagram and YouTube Shorts, plus your Google Business Profile updates. We pick two or three that your buyers actually use rather than spreading thin across every app.
Do we need to dance or follow trends?
No. Roofing buyers respond to competence: a clean valley, a careful flashing detail, a tidy yard at the end of the day. We keep the tone practical and leave the trends to others.
How much new footage do clips need?
Less than you think. One well-captured job can yield six to ten clips. In the slow months we cut clips from the library, so posting does not stop when the jobs do.
Will clips bring in leads directly?
Sometimes, but their main job is familiarity. We measure profile visits, website clicks and calls from social, and we tell you plainly if a platform is not earning its time.